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Areas and services · 14

AI Search Optimization (GEO)

Ice Marketing helps brands get cited and recommended by AI: Yandex Alice AI, Google AI Overviews, ChatGPT, Perplexity and GigaChat. AI visibility audits, content and structured data optimization, authoritative brand mentions.

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  • Contract-based work
  • Estimate in 1 business day
  • 5.0 rating on 2GIS
5,0 ★★★★★rating on 2GIS 4,3rating on Yandex Maps
30client reviews on maps
12case studies with lead growth
210+services in 9 areas
Services

AI Search Optimization (GEO)

AI platforms Promotion in Alice AI (Yandex) Promotion in Alice AI (Yandex) by Ice Marketing: AI visibility audit, content and markup optimi… Learn more AI platforms Google AI Overviews & AI Mode optimization Google AI Overviews & AI Mode optimization by Ice Marketing: AI visibility audit, content and m… Learn more AI platforms Brand promotion in ChatGPT Brand promotion in ChatGPT by Ice Marketing: AI visibility audit, content and markup optimizati… Learn more AI platforms Perplexity optimization Perplexity optimization by Ice Marketing: AI visibility audit, content and markup optimization,… Learn more AI platforms Brand visibility in GigaChat & DeepSeek Brand visibility in GigaChat & DeepSeek by Ice Marketing: AI visibility audit, content and mark… Learn more AI platforms Voice search optimization Voice search optimization by Ice Marketing: AI visibility audit, content and markup optimizatio… Learn more AI visibility work AI visibility audit AI visibility audit by Ice Marketing: AI visibility audit, content and markup optimization, bra… Learn more AI visibility work Generative Engine Optimization (GEO) Generative Engine Optimization (GEO) by Ice Marketing: AI visibility audit, content and markup… Learn more AI visibility work Content optimization for AI answers Content optimization for AI answers by Ice Marketing: AI visibility audit, content and markup o… Learn more AI visibility work Structured data & llms.txt for AI search Structured data & llms.txt for AI search by Ice Marketing: AI visibility audit, content and mar… Learn more AI visibility work Brand mentions building Brand mentions building by Ice Marketing: AI visibility audit, content and markup optimization,… Learn more AI visibility work Brand monitoring in AI answers Brand monitoring in AI answers by Ice Marketing: AI visibility audit, content and markup optimi… Learn more AI visibility work Expert AI-assisted content Expert AI-assisted content by Ice Marketing: AI visibility audit, content and markup optimizati… Learn more AI visibility work Author expertise & E-E-A-T Author expertise & E-E-A-T by Ice Marketing: AI visibility audit, content and markup optimizati… Learn more
What you get

Your brand in AI answers

A new source of demand

More and more people ask AI for advice — your company's name should be in the answer.

Working with sources

AI relies on websites, directories and reviews, so we strengthen your presence where answers come from.

Synergy with SEO

Structured expert content works both in classic search and in generative answers.

Regular monitoring

We track how and in what context AI mentions your brand and competitors.

01

What is GEO

Generative Engine Optimization makes your website and brand a source that AI answers quote and recommend.

02

How AI chooses sources

  • Clear answers at the top of the page
  • Structured content: lists, tables, FAQ
  • Schema.org markup and llms.txt
  • Author expertise and fresh data
  • Brand mentions on trusted platforms.
03

GEO and SEO together

AI answers rely on pages from search results, so GEO works best together with SEO.

Cost estimate

How we can work together

Start at the stage you need; we tailor the scope to your goals and budget.

Visibility audit

to assess your brand's presence in AI answers

  • Mention check in Alice, YandexGPT, GigaChat and ChatGPT
  • Analysis of the sources AI models rely on
  • Comparison with competitors
  • Website and content recommendations
Get a quote
Most popular

AI presence

for companies aiming to appear in AI answers

  • Website optimization for generative search
  • Q&A blocks with structured data
  • Expert articles and reviews
  • Map and review-site listings as sources
  • Monthly mention monitoring
Get a quote

AI leader

for brands in competitive niches

  • Comprehensive generative engine optimization strategy
  • Publications on authoritative platforms
  • Reputation and brand mention management
  • Alignment with SEO and content marketing
  • Extended answer monitoring for niche queries
Get a quote

We quote after a brief and fix the price in the contract.

Cost estimate

Get an estimate in 1 minute

Answer 4 questions and we'll send an estimate and plan within a business day.

Bonus: free specialist consultation
1 / 5
Question 1Where do you want to appear?
Question 2Have you checked what AI says about you?
Question 3Does your site have expert content?
Question 4Are you doing SEO?
Cost estimateWhere should we send the estimate?

Leave your phone number and a manager will send the estimate.

How we handle data: privacy policy.

Stack

Tools and technologies

We use proven platforms, nothing exotic that nobody can maintain later.

  • ALAlice
  • YAYandex Neuro
  • YAYandexGPT
  • GIGigaChat
  • CHChatGPT
  • YAYandex Webmaster
  • GOGoogle Search Console
  • SCSchema.org
  • YAYandex Business
  • YAYandex Wordstat
Guarantees

What we fix in the contract

Scope of work in the contract

We commit to work and deadlines, not to specific AI answers, which are beyond our control.

Monthly report

You see completed work and changes in brand mentions for tracked queries.

Access stays with you

Website, Webmaster and business listing accounts remain yours.

White-hat only

No spam, fake reviews or manipulative publications.

Work plan

How the project will run

Timing is indicative; the exact schedule is fixed in the contract.

  1. 01
    Mention auditWe check AI answers for the key queries in your niche.
    1 week
  2. 02
    Source analysisWe identify the sites and platforms that shape the answers.
    1 week
  3. 03
    StrategyWe draw up a plan for the website, content and external platforms.
    1 week
  4. 04
    ImplementationWe improve the site, publish materials and update business listings.
    monthly
  5. 05
    MonitoringWe track changes in answers and adjust the plan.
    monthly
Why us

Why clients choose us

01

Alice AI & Google AI

Optimization for AI search answers.

02

ChatGPT & Perplexity

Brand visibility in AI assistants.

03

Content + markup

FAQ, tables, Schema.org, llms.txt.

04

Monitoring

Brand and competitor mentions.

Our approach

More than an outsourced contractor

We take responsibility for results as if it were our own business.

What usually happens
  • The project is subcontracted and you lose control
  • Deadlines slip, reports only on request
  • Website, ads and SEO with three different vendors
  • The contractor disappears after launch
With Ice Marketing
  • One team and a dedicated manager for the whole project
  • Deadlines and budget fixed in the contract
  • Website, SEO, ads, maps and AI in one place
  • We stay in touch and grow the project after launch

Ads bring leads now, SEO lowers their cost

Ads bring customers from week one but stop when the budget stops. SEO takes longer to ramp up and keeps working. That's why we run both channels together.

  • Ads: leads from week one, cost per lead stays at auction level
  • SEO: first results in 2–4 months, then traffic grows without paying per click
  • Together: ads keep sales going while organic grows
Order
0 3 6 9 12 Months Leads →
The diagram illustrates the principle and is not a forecast for your business.
Questions & answers

FAQ

Didn't find an answer? Ask us and a specialist will reply within a business day.

Ask a question

What is AI search optimization?
Optimizing your website and brand so AI answers quote your site and recommend your company.

How is it different from SEO?
SEO competes for positions in a list of links; GEO competes for inclusion in the AI answer itself.

Can you guarantee AI citations?
No, generation algorithms are closed. We work on factors that increase the probability of citation.

Let’s discuss your project

We reply within one business day with questions and a proposal.

+7 (900) 236-66-26

How we handle data: privacy policy.

See also

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