Online Advertising

Services

What you get

Leads from the first days

We count leads, not clicks

Goals and CRM integration let us judge ads by inquiries and sales.

Transparent ad accounts

Ad accounts are in your name, so every expense and setting is visible at any time.

Continuous optimization

We clean up placements and queries, test ads and shift budget to the strongest campaigns.

Creatives for each platform

Copy and banners follow the formats and rules of Direct, VK, Avito and Telegram.

Cost estimate

How we can work together

Start at the stage you need; we tailor the scope to your goals and budget.

Test drive

to test a channel and get first leads

Setup of one channel: Yandex Direct or VK Ads
Keyword and negative keyword research
Ad copy and creatives
Goal setup in Yandex Metrica
Report and takeaways after the test

Get a quote

Multichannel

for a steady lead flow from several sources

Yandex Direct: search and Yandex Advertising Network
VK Ads with retargeting
Listing promotion on Avito
Weekly bid and audience optimization
End-to-end analytics across channels

Get a quote

Performance

for e-commerce and fast-growing businesses

Shopping campaigns and product feeds
Telegram Ads and channel placements
A/B tests of creatives and landing pages
Call tracking and CRM integration
Media planning and budget forecast

Get a quote

We quote after a brief and fix the price in the contract.

Stack

Tools and technologies

We use proven platforms, nothing exotic that nobody can maintain later.

YAYandex Direct
VKVK Ads
AVAvito
TETelegram Ads
YAYandex Metrica
YAYandex Wordstat
CACalltouch
RORoistat
FIFigma
AMamoCRM

Guarantees

What we fix in the contract

Terms in the contract

Scope of work, launch dates and payment terms are fixed before the start.

Accounts in your name

Ad accounts are registered to your company and you keep full access.

Ad labeling compliance

We follow Russian online ad labeling law and submit data to an ad data operator (ORD).

Regular reporting

You receive reports on spend, leads and cost per inquiry on an agreed schedule.

Work plan

How the project will run

Timing is indicative; the exact schedule is fixed in the contract.

01
Audit and researchWe study the niche, competitors, your site and past campaigns.

2–3 days
02
Strategy and media planWe choose channels and formats and split the budget between them.

2–3 days
03
Campaign setupWe build keywords and audiences, prepare ads and set up goals.

3–7 days
04
Launch and learningWe pass moderation, launch campaigns and gather statistics.

1–2 weeks
05
Optimization and reportsWe cut what doesn't work, scale what does and report back.

ongoing

Why us

Why clients choose us

01

Launch in 3–5 days

Fast media plan, copy and creatives.

02

Focused on leads

We optimize cost per lead, not clicks.

03

End-to-end analytics

From click to deal.

04

Your accounts

All access stays with you.

Our approach

More than an outsourced contractor

We take responsibility for results as if it were our own business.

What usually happens

The project is subcontracted and you lose control
Deadlines slip, reports only on request
Website, ads and SEO with three different vendors
The contractor disappears after launch

With Ice Marketing

One team and a dedicated manager for the whole project
Deadlines and budget fixed in the contract
Website, SEO, ads, maps and AI in one place
We stay in touch and grow the project after launch

Ads bring leads now, SEO lowers their cost

Ads bring customers from week one but stop when the budget stops. SEO takes longer to ramp up and keeps working. That's why we run both channels together.

Ads: leads from week one, cost per lead stays at auction level
SEO: first results in 2–4 months, then traffic grows without paying per click
Together: ads keep sales going while organic grows

Order

The diagram illustrates the principle and is not a forecast for your business.

Questions & answers

FAQ

Didn't find an answer? Ask us and a specialist will reply within a business day.

Ask a question

How much does ad management cost?

It depends on platforms and number of campaigns. The ad budget is paid separately to the platform.

What is the minimum budget?

It depends on competition and region; we forecast leads for different budgets.

How fast will leads come?

Usually within days after launch; cost per lead stabilizes in 2–4 weeks.

Do you run Google Ads?

Yes, for international markets.

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Online Advertising