Test drive
to test a channel and get first leads
- Setup of one channel: Yandex Direct or VK Ads
- Keyword and negative keyword research
- Ad copy and creatives
- Goal setup in Yandex Metrica
- Report and takeaways after the test
Online Advertising
Yandex Advertising Network (YAN) ads
Yandex Advertising Network (YAN) ads by Ice Marketing: research, campaign setup, daily optimization and transparent reporting focused on leads and sales.
- Contract-based work
- Estimate in 1 business day
- 5.0 rating on 2GIS
5,0 ★★★★★rating on 2GIS 4,3rating on Yandex Maps
30client reviews on maps
12case studies with lead growth
210+services in 9 areas
What you get
Leads from the first days
We count leads, not clicks
Goals and CRM integration let us judge ads by inquiries and sales.
Transparent ad accounts
Ad accounts are in your name, so every expense and setting is visible at any time.
Continuous optimization
We clean up placements and queries, test ads and shift budget to the strongest campaigns.
Creatives for each platform
Copy and banners follow the formats and rules of Direct, VK, Avito and Telegram.
01
What is included
- 01
Demand and competitor analysis
- 02
Media plan and forecast
- 03
Keywords, audiences and ad copy
- 04
Analytics and call tracking setup
- 05
Daily optimization and weekly reports.
02
Transparency
Ad accounts belong to you; you top up the budget directly.
Work plan
How the project will run
Timing is indicative; the exact schedule is fixed in the contract.
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01Audit and researchWe study the niche, competitors, your site and past campaigns.
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02Strategy and media planWe choose channels and formats and split the budget between them.
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03Campaign setupWe build keywords and audiences, prepare ads and set up goals.
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04Launch and learningWe pass moderation, launch campaigns and gather statistics.
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05Optimization and reportsWe cut what doesn't work, scale what does and report back.
Cost estimate
How we can work together
Start at the stage you need; we tailor the scope to your goals and budget.
Multichannel
for a steady lead flow from several sources
- Yandex Direct: search and Yandex Advertising Network
- VK Ads with retargeting
- Listing promotion on Avito
- Weekly bid and audience optimization
- End-to-end analytics across channels
Performance
for e-commerce and fast-growing businesses
- Shopping campaigns and product feeds
- Telegram Ads and channel placements
- A/B tests of creatives and landing pages
- Call tracking and CRM integration
- Media planning and budget forecast
We quote after a brief and fix the price in the contract.
Cost estimate
Get an estimate in 1 minute
Answer 4 questions and we'll send an estimate and plan within a business day.
Bonus: free specialist consultation
1 / 5
Cost estimateWhere should we send the estimate?
Leave your phone number and a manager will send the estimate.
Stack
Tools and technologies
We use proven platforms, nothing exotic that nobody can maintain later.
- YAYandex Direct
- VKVK Ads
- AVAvito
- TETelegram Ads
- YAYandex Metrica
- YAYandex Wordstat
- CACalltouch
- RORoistat
- FIFigma
- AMamoCRM
Guarantees
What we fix in the contract
Terms in the contract
Scope of work, launch dates and payment terms are fixed before the start.
Accounts in your name
Ad accounts are registered to your company and you keep full access.
Ad labeling compliance
We follow Russian online ad labeling law and submit data to an ad data operator (ORD).
Regular reporting
You receive reports on spend, leads and cost per inquiry on an agreed schedule.
Our approach
More than an outsourced contractor
We take responsibility for results as if it were our own business.
What usually happens
- The project is subcontracted and you lose control
- Deadlines slip, reports only on request
- Website, ads and SEO with three different vendors
- The contractor disappears after launch
With Ice Marketing
- One team and a dedicated manager for the whole project
- Deadlines and budget fixed in the contract
- Website, SEO, ads, maps and AI in one place
- We stay in touch and grow the project after launch
Ads bring leads now, SEO lowers their cost
Ads bring customers from week one but stop when the budget stops. SEO takes longer to ramp up and keeps working. That's why we run both channels together.
- Ads: leads from week one, cost per lead stays at auction level
- SEO: first results in 2–4 months, then traffic grows without paying per click
- Together: ads keep sales going while organic grows
Questions & answers
FAQ
Didn't find an answer? Ask us and a specialist will reply within a business day.
Ask a questionHow much does yandex Advertising Network (YAN) ads cost?
The price depends on the scope of work. After a short brief we prepare an estimate broken down by stages and fix it in the contract.
How long does it take?
Timelines depend on complexity. We agree on milestones before the start and report on progress every week.
Do you work with international clients?
Yes. We work remotely with clients across Russia and abroad, communicate in English and sign contracts with foreign companies.
Can we start with a small budget?
Yes, we start with a test budget and scale what works.
Let’s discuss your project
We reply within one business day with questions and a proposal.
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