MVP
to validate an idea with first users
- Requirements analysis and user scenarios
- UX/UI design of key screens
- Cross-platform development in Flutter
- Basic admin panel
- Publishing to RuStore, Google Play and the App Store
Areas and services · 19
Mobile App Development
Ice Marketing develops native iOS and Android apps, cross-platform apps on Flutter and React Native, PWAs and Telegram Mini Apps — from idea and MVP to release in App Store, Google Play and RuStore.
- Contract-based work
- Estimate in 1 business day
- 5.0 rating on 2GIS
5,0 ★★★★★rating on 2GIS 4,3rating on Yandex Maps
30client reviews on maps
12case studies with lead growth
210+services in 9 areas
Services
Mobile App Development
Platforms & tech
iOS app development
iOS app development by Ice Marketing: research, UX/UI design, development, testing and store pu…
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Platforms & tech
Android app development
Android app development by Ice Marketing: research, UX/UI design, development, testing and stor…
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Platforms & tech
Cross-platform app development
Cross-platform app development by Ice Marketing: research, UX/UI design, development, testing a…
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Platforms & tech
PWA development
PWA development by Ice Marketing: research, UX/UI design, development, testing and store publis…
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Platforms & tech
Telegram Mini Apps development
Telegram Mini Apps development by Ice Marketing: research, UX/UI design, development, testing a…
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Platforms & tech
VK Mini Apps development
VK Mini Apps development by Ice Marketing: research, UX/UI design, development, testing and sto…
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Stages & services
MVP development
MVP development by Ice Marketing: research, UX/UI design, development, testing and store publis…
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Stages & services
Mobile UI/UX design
Mobile UI/UX design by Ice Marketing: research, UX/UI design, development, testing and store pu…
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Stages & services
Backend & API development
Backend & API development by Ice Marketing: research, UX/UI design, development, testing and st…
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Stages & services
App Store, Google Play & RuStore publishing
App Store, Google Play & RuStore publishing by Ice Marketing: research, UX/UI design, developme…
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Stages & services
App store optimization (ASO)
App store optimization (ASO) by Ice Marketing: research, UX/UI design, development, testing and…
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Stages & services
App support & development
App support & development by Ice Marketing: research, UX/UI design, development, testing and st…
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Apps for business
E-commerce mobile apps
E-commerce mobile apps by Ice Marketing: research, UX/UI design, development, testing and store…
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Apps for business
Food delivery apps
Food delivery apps by Ice Marketing: research, UX/UI design, development, testing and store pub…
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Apps for business
Loyalty program apps
Loyalty program apps by Ice Marketing: research, UX/UI design, development, testing and store p…
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Apps for business
Online booking apps
Online booking apps by Ice Marketing: research, UX/UI design, development, testing and store pu…
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Apps for business
Corporate mobile apps
Corporate mobile apps by Ice Marketing: research, UX/UI design, development, testing and store…
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Apps for business
Educational apps
Educational apps by Ice Marketing: research, UX/UI design, development, testing and store publi…
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Apps for business
Fitness & sports apps
Fitness & sports apps by Ice Marketing: research, UX/UI design, development, testing and store…
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What you get
An app people want to use
Validate the idea first
We help pick the core features for an MVP so you reach users sooner.
One codebase, two platforms
Cross-platform development speeds up a simultaneous iOS and Android launch.
Turnkey publishing
We prepare store materials and get through review on RuStore, Google Play and the App Store.
An app that keeps improving
We connect analytics and ship updates based on real user behavior.
01
Apps for business
Apps increase repeat purchases and loyalty with fast ordering, push notifications and bonuses.
02
Technologies
- Swift and Kotlin
- Flutter and React Native
- PWA, Telegram Mini Apps, VK Mini Apps
- Backend, APIs and integrations.
03
Start with an MVP
Validate the idea with real users before investing in full functionality.
Cost estimate
How we can work together
Start at the stage you need; we tailor the scope to your goals and budget.
Business app
for booking, delivery and loyalty services
- Design of all screens and a design system
- iOS and Android app
- Backend and API
- Online payments and push notifications
- CRM and 1C integration
Platform
for complex, high-load products
- Native development in Swift and Kotlin
- Scalable backend architecture
- Accounts for different user roles
- Product analytics and A/B tests
- Post-release support and development
We quote after a brief and fix the price in the contract.
Cost estimate
Get an estimate in 1 minute
Answer 4 questions and we'll send an estimate and plan within a business day.
Bonus: free specialist consultation
1 / 5
Cost estimateWhere should we send the estimate?
Leave your phone number and a manager will send the estimate.
Stack
Tools and technologies
We use proven platforms, nothing exotic that nobody can maintain later.
- FIFigma
- FLFlutter
- REReact Native
- SWSwift
- KOKotlin
- FIFirebase
- APAppMetrica
- RURuStore Console
- GOGoogle Play Console
- APApp Store Connect
Guarantees
What we fix in the contract
Spec, budget and timeline in the contract
Features, cost and development stages are fixed before work begins.
The source code is yours
We hand over the source code and rights; developer accounts are registered to you.
Warranty period
We fix development errors free of charge during the warranty period.
NDA
We sign a non-disclosure agreement before discussing project details.
Work plan
How the project will run
Timing is indicative; the exact schedule is fixed in the contract.
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01Analysis and specWe describe roles, scenarios and features and fix the technical specification.
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02UX/UI designWe design the interface and build a clickable prototype.
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03DevelopmentWe build the app and backend in iterations with regular demos.
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04TestingWe check functionality and stability on real devices.
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05Release and supportWe publish to the app stores and support you after launch.
Why us
Why clients choose us
01
Idea to release
Full product cycle.
02
Fast MVP
Validate before scaling.
03
Your code
Source code and accounts are yours.
04
Growth after launch
Support, updates, ASO.
Our approach
More than an outsourced contractor
We take responsibility for results as if it were our own business.
What usually happens
- The project is subcontracted and you lose control
- Deadlines slip, reports only on request
- Website, ads and SEO with three different vendors
- The contractor disappears after launch
With Ice Marketing
- One team and a dedicated manager for the whole project
- Deadlines and budget fixed in the contract
- Website, SEO, ads, maps and AI in one place
- We stay in touch and grow the project after launch
We work on the whole funnel, not just traffic
Leads are lost at every stage. We find the weak link and fix it.
- SEO, paid search, maps, social media and AI search
- Speed, clear structure, mobile usability
- Strong offer, case studies, forms, quizzes and chatbots
- CRM, end-to-end analytics, response speed
Questions & answers
FAQ
Didn't find an answer? Ask us and a specialist will reply within a business day.
Ask a questionHow much does an app cost?
It depends on platforms, screens, backend and integrations; an MVP costs less.
How long does it take?
An MVP from 2–3 months, a full app from 4–6 months.
Native or cross-platform?
Cross-platform is faster and cheaper for most business apps.
Let’s discuss your project
We reply within one business day with questions and a proposal.
+7 (900) 236-66-26