MVP
to validate an idea with first users
- Requirements analysis and user scenarios
- UX/UI design of key screens
- Cross-platform development in Flutter
- Basic admin panel
- Publishing to RuStore, Google Play and the App Store
Mobile App Development
Fitness & sports apps
Fitness & sports apps by Ice Marketing: research, UX/UI design, development, testing and store publishing. Fixed milestones and full code ownership.
- Contract-based work
- Estimate in 1 business day
- 5.0 rating on 2GIS
5,0 ★★★★★rating on 2GIS 4,3rating on Yandex Maps
30client reviews on maps
12case studies with lead growth
210+services in 9 areas
What you get
An app people want to use
Validate the idea first
We help pick the core features for an MVP so you reach users sooner.
One codebase, two platforms
Cross-platform development speeds up a simultaneous iOS and Android launch.
Turnkey publishing
We prepare store materials and get through review on RuStore, Google Play and the App Store.
An app that keeps improving
We connect analytics and ship updates based on real user behavior.
01
What is included
- 01
User scenarios and specification
- 02
Prototype and UI/UX design
- 03
Client and backend development
- 04
Integrations with CRM, ERP and payments
- 05
Testing on real devices
- 06
Store publishing and support.
02
Industry solutions
Proven features — catalog, payments, bonuses, push, booking — speed up the launch.
Work plan
How the project will run
Timing is indicative; the exact schedule is fixed in the contract.
-
01Analysis and specWe describe roles, scenarios and features and fix the technical specification.
-
02UX/UI designWe design the interface and build a clickable prototype.
-
03DevelopmentWe build the app and backend in iterations with regular demos.
-
04TestingWe check functionality and stability on real devices.
-
05Release and supportWe publish to the app stores and support you after launch.
Cost estimate
How we can work together
Start at the stage you need; we tailor the scope to your goals and budget.
Business app
for booking, delivery and loyalty services
- Design of all screens and a design system
- iOS and Android app
- Backend and API
- Online payments and push notifications
- CRM and 1C integration
Platform
for complex, high-load products
- Native development in Swift and Kotlin
- Scalable backend architecture
- Accounts for different user roles
- Product analytics and A/B tests
- Post-release support and development
We quote after a brief and fix the price in the contract.
Cost estimate
Get an estimate in 1 minute
Answer 4 questions and we'll send an estimate and plan within a business day.
Bonus: free specialist consultation
1 / 5
Cost estimateWhere should we send the estimate?
Leave your phone number and a manager will send the estimate.
Stack
Tools and technologies
We use proven platforms, nothing exotic that nobody can maintain later.
- FIFigma
- FLFlutter
- REReact Native
- SWSwift
- KOKotlin
- FIFirebase
- APAppMetrica
- RURuStore Console
- GOGoogle Play Console
- APApp Store Connect
Guarantees
What we fix in the contract
Spec, budget and timeline in the contract
Features, cost and development stages are fixed before work begins.
The source code is yours
We hand over the source code and rights; developer accounts are registered to you.
Warranty period
We fix development errors free of charge during the warranty period.
NDA
We sign a non-disclosure agreement before discussing project details.
Our approach
More than an outsourced contractor
We take responsibility for results as if it were our own business.
What usually happens
- The project is subcontracted and you lose control
- Deadlines slip, reports only on request
- Website, ads and SEO with three different vendors
- The contractor disappears after launch
With Ice Marketing
- One team and a dedicated manager for the whole project
- Deadlines and budget fixed in the contract
- Website, SEO, ads, maps and AI in one place
- We stay in touch and grow the project after launch
We work on the whole funnel, not just traffic
Leads are lost at every stage. We find the weak link and fix it.
- SEO, paid search, maps, social media and AI search
- Speed, clear structure, mobile usability
- Strong offer, case studies, forms, quizzes and chatbots
- CRM, end-to-end analytics, response speed
Questions & answers
FAQ
Didn't find an answer? Ask us and a specialist will reply within a business day.
Ask a questionHow much does fitness & sports apps cost?
The price depends on the scope of work. After a short brief we prepare an estimate broken down by stages and fix it in the contract.
How long does it take?
Timelines depend on complexity. We agree on milestones before the start and report on progress every week.
Do you work with international clients?
Yes. We work remotely with clients across Russia and abroad, communicate in English and sign contracts with foreign companies.
Who owns the source code?
You do. We hand over code, documentation and accounts.
Let’s discuss your project
We reply within one business day with questions and a proposal.
+7 (900) 236-66-26Services
More services in this area
See also
Related services
Chatbot Development
Ice Marketing builds chatbots for Telegram, VKontakte, MAX and websites, plus AI assistants on YandexGPT, GigaChat and GPT models… Learn more
Website Development
Ice Marketing builds websites end to end: research, prototype, design, development, SEO setup and launch. We create landing pages… Learn more