Listing
for a single location and a quick start
- Creating or verifying the business listing
- Adding services, photos and opening hours
- Listing on Yandex Maps and 2GIS
- SEO-optimized description and categories
- A guide to collecting reviews
Local Maps Promotion
Online reputation management (ORM)
Online reputation management (ORM) by Ice Marketing: listing optimization, services and prices, photos, real-customer review collection and replies — more calls and routes from maps.
- Contract-based work
- Estimate in 1 business day
- 5.0 rating on 2GIS
5,0 ★★★★★rating on 2GIS 4,3rating on Yandex Maps
30client reviews on maps
12case studies with lead growth
210+services in 9 areas
What you get
Nearby customers find you first
Customers right next to you
Maps show your business to people searching nearby who are ready to visit today.
Trust through reviews
We set up review collection from real customers and reply to each one properly.
Complete, up-to-date listings
We keep hours, photos, services and contacts current so customers don't go to a competitor.
Measurable impact
We track calls, route requests and website visits from your listings.
01
What is included
- 01
Listing and competitor audit
- 02
Categories, services, prices, hours
- 03
Photos, products and posts
- 04
Review collection and replies
- 05
Monthly report: views, calls, routes, rating.
Work plan
How the project will run
Timing is indicative; the exact schedule is fixed in the contract.
-
01Presence auditWe check existing listings, duplicates, ratings and competitors on maps.
-
02Verification and setupWe claim the listings and fill in all company details.
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03Content and designWe add photos, services, products, offers and optimized descriptions.
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04Review managementWe launch review collection and respond to new feedback.
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05Analytics and growthWe analyze listing statistics and refresh the content.
Cost estimate
How we can work together
Start at the stage you need; we tailor the scope to your goals and budget.
Local leader
for businesses that rely on nearby customers
- Listings on Yandex Maps, 2GIS and Google Maps
- Regular posts, offers and stories
- Replies to reviews on behalf of the company
- Priority placement setup in Yandex Business
- Monthly report on views, calls and route requests
Branch network
for chains and franchises with many addresses
- Bulk creation and sync of listings
- Unified content standards for every branch
- Review monitoring for each location
- Presence in Yandex Navigator and directories
- Consolidated analytics across branches
We quote after a brief and fix the price in the contract.
Cost estimate
Get an estimate in 1 minute
Answer 4 questions and we'll send an estimate and plan within a business day.
Bonus: free specialist consultation
1 / 5
Cost estimateWhere should we send the estimate?
Leave your phone number and a manager will send the estimate.
Stack
Tools and technologies
We use proven platforms, nothing exotic that nobody can maintain later.
- YAYandex Business
- YAYandex Maps
- 2G2GIS
- GOGoogle Business Profile
- YAYandex Navigator
- YAYandex Uslugi
- YAYandex Metrica
- ZOZoon
- CACalltouch
Guarantees
What we fix in the contract
Listings in your name
Ownership stays with your company; we work as managers with limited access.
Scope and timing in the contract
The work for each platform and its deadlines are fixed in the contract.
No fake reviews
We never post fake reviews: it breaks platform rules and can get the listing restricted.
Monthly report
You see views, calls, route requests and a list of completed work.
Our approach
More than an outsourced contractor
We take responsibility for results as if it were our own business.
What usually happens
- The project is subcontracted and you lose control
- Deadlines slip, reports only on request
- Website, ads and SEO with three different vendors
- The contractor disappears after launch
With Ice Marketing
- One team and a dedicated manager for the whole project
- Deadlines and budget fixed in the contract
- Website, SEO, ads, maps and AI in one place
- We stay in touch and grow the project after launch
We work on the whole funnel, not just traffic
Leads are lost at every stage. We find the weak link and fix it.
- SEO, paid search, maps, social media and AI search
- Speed, clear structure, mobile usability
- Strong offer, case studies, forms, quizzes and chatbots
- CRM, end-to-end analytics, response speed
Questions & answers
FAQ
Didn't find an answer? Ask us and a specialist will reply within a business day.
Ask a questionHow much does online reputation management (ORM) cost?
The price depends on the scope of work. After a short brief we prepare an estimate broken down by stages and fix it in the contract.
How long does it take?
Timelines depend on complexity. We agree on milestones before the start and report on progress every week.
Do you work with international clients?
Yes. We work remotely with clients across Russia and abroad, communicate in English and sign contracts with foreign companies.
Do you manage reviews?
Yes, we collect reviews from real customers and reply on your behalf.
Let’s discuss your project
We reply within one business day with questions and a proposal.
+7 (900) 236-66-26Services
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