Start
to launch or relaunch a community
- Audit and content strategy
- Design of a VK community or Telegram channel
- Content plan and regular posting
- Post design templates
- Replies to comments
SMM & Social Media Marketing
Content plan
Content plan by Ice Marketing: strategy, content plan, design, posting, ads and community management with measurable results.
- Contract-based work
- Estimate in 1 business day
- 5.0 rating on 2GIS
5,0 ★★★★★rating on 2GIS 4,3rating on Yandex Maps
30client reviews on maps
12case studies with lead growth
210+services in 9 areas
What you get
Social media that brings customers
Content with a purpose
We write for your audience and business goals, not for the sake of post count.
A real audience
We attract followers through targeting, placements and collaborations — no bots or fake followers.
A recognizable style
We create visuals and templates that make your brand stand out in the feed.
Social media that sells
We build the path to a lead: forms, community messages, chatbots and newsletters.
01
What is included
- 01
Audience and competitor analysis
- 02
SMM strategy and content plan
- 03
Community design
- 04
Copy, design, photo and video
- 05
Ads and placements
- 06
Moderation and monthly reports.
Work plan
How the project will run
Timing is indicative; the exact schedule is fixed in the contract.
-
01Audit and researchWe study your audience, competitors and the current state of your communities.
-
02StrategyWe define positioning, content pillars, tone of voice and metrics.
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03DesignWe prepare covers, avatars, menus and post templates.
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04Management and promotionWe publish content, run ads and placements and handle comments.
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05Review and adjustmentWe analyze stats and update the content plan based on audience response.
Cost estimate
How we can work together
Start at the stage you need; we tailor the scope to your goals and budget.
Promotion
to grow your audience and social leads
- Content plan, copy and design
- Targeted ads in VK Ads
- Paid placements in Telegram channels
- Moderation and message handling
- Report on reach and leads
Brand media
for companies building a strong brand
- Full-service VK and Telegram management
- Short-form videos and clips
- Special projects, contests and collaborations
- Influencer partnerships
- Chatbot and community newsletters
We quote after a brief and fix the price in the contract.
Cost estimate
Get an estimate in 1 minute
Answer 4 questions and we'll send an estimate and plan within a business day.
Bonus: free specialist consultation
1 / 5
Cost estimateWhere should we send the estimate?
Leave your phone number and a manager will send the estimate.
Stack
Tools and technologies
We use proven platforms, nothing exotic that nobody can maintain later.
- VKVK
- VKVK Ads
- TETelegram
- TETelegram Ads
- TGTGStat
- POPopsters
- LILiveDune
- SESenler
- FIFigma
- CACapCut
Guarantees
What we fix in the contract
Content plan for approval
Nothing is published without your sign-off.
The communities are yours
Ownership stays with you; our team works with editor roles.
Ad labeling compliance
Promotional posts and placements are labeled as required by law.
Monthly report
We show reach, engagement, audience growth and leads.
Our approach
More than an outsourced contractor
We take responsibility for results as if it were our own business.
What usually happens
- The project is subcontracted and you lose control
- Deadlines slip, reports only on request
- Website, ads and SEO with three different vendors
- The contractor disappears after launch
With Ice Marketing
- One team and a dedicated manager for the whole project
- Deadlines and budget fixed in the contract
- Website, SEO, ads, maps and AI in one place
- We stay in touch and grow the project after launch
We work on the whole funnel, not just traffic
Leads are lost at every stage. We find the weak link and fix it.
- SEO, paid search, maps, social media and AI search
- Speed, clear structure, mobile usability
- Strong offer, case studies, forms, quizzes and chatbots
- CRM, end-to-end analytics, response speed
Questions & answers
FAQ
Didn't find an answer? Ask us and a specialist will reply within a business day.
Ask a questionHow much does content plan cost?
The price depends on the scope of work. After a short brief we prepare an estimate broken down by stages and fix it in the contract.
How long does it take?
Timelines depend on complexity. We agree on milestones before the start and report on progress every week.
Do you work with international clients?
Yes. We work remotely with clients across Russia and abroad, communicate in English and sign contracts with foreign companies.
Who approves posts?
You do. We agree on the content plan in advance.
Let’s discuss your project
We reply within one business day with questions and a proposal.
+7 (900) 236-66-26See also
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